First thing. Sorry for the click-baity title.
I arrived in Havana on Monday. I’m here for three more weeks. Work to do.
Of course I timed this trip to coincide with the Habanos Festival. I organised a coffee launch with cigars blended for it and a charity auction. Habanos cancelled. I didn’t.
Things are more complicated than usual here but people are finding a way. Life goes on. There is an optimism here for positive change soon.
Anyway, I have been coming here for nearly twenty years , two or three times a year. I know a lot of people in the cigar industry here. Farmers, factory staff, store managers, workers etc.
I also know a lot of people in cigar distribution and retail, globally, largely from coming here. So I’m
aware of both sides of the industry.
Since Monday, I’ve heard at least 10 stories from Cubans in the industry and connected to it who were asked by Festival goers to make arrangements for them. From sourcing cigars, to restaurant reservations, fuel, drivers etc.
These guys have spent time and money making these arrangements for people in the cigar-trade coming for the festival.
Then the festival was cancelled.
Not one has heard since from the people who asked them to help them. Not one. No pay, not even covering out of pocket expenses. Not huge amounts but a lot for a Cuban person.
I probably shouldn’t be writing this. It’s 2 am here and I have a three hour drive to Viñales at 7 am but my blood’s boiling.
I’m sure there are exceptions but I haven’t heard of a positive example yet.
Things are bad enough. Black market petrol went from $6 per litre to $8 per litre today.
The cigar trade used to be gentlemanly. I’m old enough to remember the likes of Desmond Sautter. What happened? Cigars have gone to £100 pounds each, retailers still make 30% to 40% margin but would leave a Cuban “friend” out of pocket for six months salary worth of expenses. The profit from 2 to 3 cigars for the retailer.
There was a time I would have helped these guys with money. But, for one, I can’t afford it, there are too many of them. And two, if I give them the money, they’ll forget the experience.
It took me 52 years to learn the most important lesson in business. I’m 56 now. “When someone shows you who they are, believe them.”
I want to save these guys some time.
Thoughts? Am I over-reacting? I am also a bit tired.
I arrived in Havana on Monday. I’m here for three more weeks. Work to do.
Of course I timed this trip to coincide with the Habanos Festival. I organised a coffee launch with cigars blended for it and a charity auction. Habanos cancelled. I didn’t.
Things are more complicated than usual here but people are finding a way. Life goes on. There is an optimism here for positive change soon.
Anyway, I have been coming here for nearly twenty years , two or three times a year. I know a lot of people in the cigar industry here. Farmers, factory staff, store managers, workers etc.
I also know a lot of people in cigar distribution and retail, globally, largely from coming here. So I’m
aware of both sides of the industry.
Since Monday, I’ve heard at least 10 stories from Cubans in the industry and connected to it who were asked by Festival goers to make arrangements for them. From sourcing cigars, to restaurant reservations, fuel, drivers etc.
These guys have spent time and money making these arrangements for people in the cigar-trade coming for the festival.
Then the festival was cancelled.
Not one has heard since from the people who asked them to help them. Not one. No pay, not even covering out of pocket expenses. Not huge amounts but a lot for a Cuban person.
I probably shouldn’t be writing this. It’s 2 am here and I have a three hour drive to Viñales at 7 am but my blood’s boiling.
I’m sure there are exceptions but I haven’t heard of a positive example yet.
Things are bad enough. Black market petrol went from $6 per litre to $8 per litre today.
The cigar trade used to be gentlemanly. I’m old enough to remember the likes of Desmond Sautter. What happened? Cigars have gone to £100 pounds each, retailers still make 30% to 40% margin but would leave a Cuban “friend” out of pocket for six months salary worth of expenses. The profit from 2 to 3 cigars for the retailer.
There was a time I would have helped these guys with money. But, for one, I can’t afford it, there are too many of them. And two, if I give them the money, they’ll forget the experience.
It took me 52 years to learn the most important lesson in business. I’m 56 now. “When someone shows you who they are, believe them.”
I want to save these guys some time.
Thoughts? Am I over-reacting? I am also a bit tired.



Know the devil you dance with.
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